Action Plan for K. West

Our action plan

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Hotel Me: A Facebook Application to friendsource hotel choice - Comments about Alena's post

The article commented by Alena is very interesting. I agree with her that this new application on Facebook is an interesting and a good solution to help us when we prepare our future trip.

In this sense, as Alena said in her comment, it is not easy to find a hotel which will respond to our waiting. On internet, we can find the available hotels, but, we can have some problems to know if this hotel is good or not. For that, we can go on a site like Tripadvisor to read some comments, but as Alena said, we do not know the person who leaved these comments.

So, I totally agree when Alena said that this new application is very interesting, because that permit us to have interests of our friends, and, I think that we are more attentive with the comments of our friends than with the comments of people than we do not know.

It is a very interesting application, and I think that it can help us to discover the better hotel for our travel.

How to use negative reviews to effect positive change in your hotel

This article about the importance for a hotel to take into account of all reviews online (negative and positive) and, how to take advantage of negative reviews, is very interesting.

Today, it is more and more popular to edit a review of a hotel on one website like Trip Advisor. With this increasing popularity of reviews online, hotels have more and more problem in order to control “what is being said about them online”, but, they can totally control their manner to react at the negative reviews. For that, the article makes some suggestions on the manner of answering the negative reviews:

• Speak up
• Engage
• Show leadership
• Take the high road
• Make reputation management a priority
• Create a cycle of positivity
• Prevent escalation 
• Take the good with the bad

With these possible actions, hoteliers can turn negative reviews, into positive changes in their hotels.

I think that the increasing popularity of reviews online is an important and a good thing in the hotel industry.  In this sense, when a hotelier read a negative review about his hotel, he has two possible actions: Reply to this review or not. If, he responds to this negative comment, he can show the quality of his staff, and he can develop the quality of his hotel. In contrast, without a response to this review, he takes the risk, for me, to multiply the number of negative reviews online, to deteriorate the brand image of the hotel, to lose some potential clients...

So, I think that a hotelier must answer at all negative reviews and, he must adapt the actions of his staff in order to turn these negatives reviews into a positive thing for the hotel.

Hotel Websites Analysis

Websites comparison

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How the course of digital marketing can help me in my future career?

As I said earlier, I would like to work as a Revenue manager in a hotel or a group of hotels. Many requirements are necessaries as I described earlier.

Today, I think that one of my principal requirements for my future career is to know how to work online. Why? It is important to know it, because, online marketing, websites, social networking take a place more and more important in the world. In this sense, internet and new technologies are more and more important in the world, in the business world.  It is primordial to know how to work online, how to use internet tools and new technologies (ex. applications on smart phones) in our sector.

So, I hope that this course will help me to develop this skill, and, to acquire enough knowledge on Internet tools and new technologies in order to become a good Revenue Manager.

The impact smart phones have on the travel market

This article deals about the results of the Mobile Travel Report. This study made by Total Media shows the importance and the impact that mobiles have on the travel industry.

This report tries to respond at two main questions :
1) How consumers use their mobiles during the planning process of their holidays?
2) How consumers / travelers use their phones during their holidays?

This article explains by responding to these questions, that travelers have changed their way to planning holiday, to use their phones on the holidays. Today, they use their mobiles, not only to book a hotel, but for many others applications which give many information of the destination, like its activities, its restaurants... This article makes the differences between two types of application's users : ones use only free applications rather than, others use also applications with fees.

I am totally agree with this article. Why? Because, today, a mobile offers many applications for everything, and, a person use these because it is free. Travelers use more and more their phones before their trips, not only to book their flights, or their hotels, but also, to download many applications about their future destination in order to have more information (ex.: Weather, restaurants and hotels reviews, reviews of travelers about the destination...). Why application? Regarding to the expensive fees for International Roaming, we can think that travelers prefer to download something that is free and something that we can have with us easily during the holiday; and, an application on a mobile is very easy to use.
When I prepare my future holiday, I will download some free applications about my future destination, in order to have ideas about the restaurants, the activities, museums... And during my holiday, I use my phone, I use all the applications downloaded about this destination.

And you, what do you use to planning your holidays? How do you use your mobile before and during your holiday? Do you use applications on your smart phone?

Exercise in class : The hotel "Les Jardins du Marais" in Paris

The hotel les jardins du marais

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