This article is very interesting. I think that Gogobot, a new social travel site, is a very good tool and help for the users.
I totally agree with Camille, today, the majority of travelers prefer to book everything on internet when they prepare their vacation. They do not use Travel Agencies, and, they need to collect some information before to choose their destination, their hotel... and it can be difficult to do this alone. In this sense, you can find some reviews and comments on TripAdvisor for example, but you do not know the sources, the persons who wrote these reviews, so you can have difficulties in believe these comments. The principal advantage of Gogobot, is the fact that this site gather information of our friends on Facebook and of our followers on Twitter, so when you need some information about a specific destination, a hotel...Gogobot can give you these information, and you know their sources (your friends and followers).
I think that it is easier to believe the comments and feedbacks of the people whom one knows. There is more facility to be in a relationship of trust and of sharing of information.
To conclude, Gogobot is a good idea for the travel industry.
Link to her page
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