Comments about Lauriane's article

I totally agree with Lauriane. The combination social media + loyalty program is very clever and it is a very good strategy.
Today, it is essential to be present on social networks, like Facebook...with these social networks we can attract a larger number of people, fans, followers. Social media is a new way of communication , and permit to us to collect more feedbacks and reviews in a short time, and at a low cost, as Lauriane said.
Finally, I think that American Airlines is a very good example of a successful combination social media + loyalty program (or marketing campaign). American Airlines made this campaign on Facebook and on Twitter (post on February 22nd), two of the most important social networks, which have each a huge community.
The success of American Airlines' campaign will be to convince and encourage other companies to adopt this same strategy.

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