Comment about Lea's article

This article and Lea's comment are very interesting. I think this survey is very important and can be useful for hoteliers.
Indeed, with those surveys, a hotel can know and understand how to attract more business travelers and so, increase its business customers.
I think that a hotel need to be creator and innovative, in order to attract more and more business travelers, because, in many hotels, more half of their customers are business travelers. Thus, it is important to do all the necessary, to attract more and more business travelers, and thus to guarantee a good occupation.
To conclude, I think that this survey is essential and primordial for hotels, because it gives a general view of the business travel trends.

Link to Lea's comment

Hotel loyalty members rely on mobile to communicate.

This article is about a study made by Loylogic, the leading provider of loyalty technology solutions; called "The 2010 Frequent Traveler Survey". This survey was completed between September 17th and October 15th 2010, and, reflects the opinion of 36 000 frequent travelers (members of at least one loyalty program).
The main goal of this survey was to better understand the point of view of these 36 000 frequent travelers on their loyalty programs, their ways of using these programs...

The main objective of a loyalty program in our sector is to drive the customer loyalty and to make the guest want to continue to choose to stay at our brand's hotel again and again. Many groups like Marriott, Hilton, Hyatt, Starwood ... offer a loyalty program.

One principal question required to these 36 000 travelers is "Which method they prefer to redeem points or check their account balance?".
The results of this study indicate to us that 58% of these travelers prefer to earn and redeem points or to check their loyalty program balances online (to use internet) ; 20% prefer their smart phones to do that; 11% of these travelers prefer to check directly at the hotel. 4% and 3% prefer respectively, SMS text and Facebook.

I think that it is very important and interesting for hotels. With this study, we can better understand which method the members of our loyalty program use in order to interact with this program, so, the method we need to use if we want to interact very well with our members.
Today internet and smart phones are more and more important and, this survey proves it. Indeed, 78% of the 36 000 frequent travelers questioned use internet or their smartphones to earn or redeem points or to check their account balances.
So, for 2011, I think that hoteliers should to focus their loyalty programs' strategy on these two interactions tools which are internet and smart phones. Moreover, the two last answers of this top 5 are related to the use of internet or / and smart phone.
As it is said in this article, today we want and we feel the need to be connected "anytime,anywhere" that it proves the internet importance, but also, the importance of smart phones with which we can go on internet.

To conclude, I think that it is essential for the hoteliers to have with spirit that internet and smart phones must have an important part in their marketing strategies, their strategies of loyalty programs (development, interaction with members...)...

Comment about Alia's article

This article is very interesting. I think that OpinionWell is a very good idea and a new online tool very important for hoteliers.
Indeed, this is a really good tool that can enable hoteliers who use it to improve their quality of services and their reputation.
OpinionWell is very clear and easy to use, and, it gives a complete information about your hotel (reviews, ...) and about your competitors (reviews of their guests, their scores, ...).
I am agree with Alia, this website will be soon existing in Europe because it is a great marketing tool and it is Free!!

Link to Alia's article

What consumers want most from a hotel in 2011?

This article is about "what consumers want most from a hotel in 2011? ". It is very interesting, especially for us and hoteliers to read this article in order to understand what a customer waits when he comes in a hotel.

Today, it is more and more important for hoteliers to know how they can attract more and more customers. This thing is very difficult because every year the trends, the customers' expectations change; so a hotelier must to be attractive all the time.

Thanks to an Orbitz survey based on customers' behavior, expectations...we have a clear and accurate idea for 2011 of what attract customers, and thus, which they will make choose such hotel rather than another. According to this research, we finally know the services and amenities which can help to attract customers ; such as :

• Promotional offers and discounts => The clients want more for less ; so they are interested by packages, promotional offers which give them access to more services, amenities, activities and facilities for a lower cost.
  
• Swimming pool => According to this research, it is the favorite amenities for the customers.
  
• The Extras => Consumers are more and more interested and attracted by some facilities like SPA, fitness room, welcoming pets...

It is essential to understand that clients want more and more but, they want also to pay less and less. When we prepare our holidays, we often compare different hotels to see which of these offers the most services and amenities. Thus, between two hotels located in the same place, we will be more attracted by the hotel which includes some facilities, services, amenities in its prices (breakfast included, free access to the SPA, swimming pool, free wifi...).

So, I think it is very important for a hotelier to know and understand the essential expectations, their needs, in order to adapt the hotel and to do it more attractive.

TripAdvisor adds airline ratings to flight search - Comments about Deborah's article

I agree with Deborah that it is a good initiative by TripAdvisor to develop TripAdvisor Flights.

I think that it is a great and good idea. Many travelers have difficulties to choose the airline company, they should book for their trips.

This TripAdvisor's new initiative will be helpful by giving all the information necessary to facilitate the choice of the travelers.

TripAdvisor is a website very interesting for all the travelers to prepare their trips (the choice of the airline company, the choice of the hotel, things to do during their trips...).

Link to Deborah's comments

IMGuest.com , like Foursquare for hotels

This article is about the website IMGuest.com that is like Foursquare for hotels.

IMGuest.com can be used by every hotel guests around the world (IMGuest's database has more than 140 000 hotels worldwide today) to virtually check in their hotel, connect and setup meetings with others interesting guests.

As I said above, this website works like Foursquare in the sense that users check in to the service in order denote their exact location. And, others who are also in the premises will be able to see that they have checked in, learn more about them; and, if they really like what they see, they can try to arrange a meeting.

I think that this website is very interesting and innovative for business travel individuals. Indeed, IMGuest is a real innovative social network that helps connecting the world's business travelers to make them more productive and successful.

In addition, it is free, and very easy to use (an application on iPhone exists). IMGuest will allow business travelers to develop good conversations, business relationships... In this sense, this social network can help to expand our social and business networking and that is important.

Finally, I think that this webiste is very interesting because it can help to develop our business relationships with persons who come from different countries. So, with this website, we can create and develop new business opportunities, new international business relationships.

Hôtel waldorf arc de triomphe & spa

Hôtel waldorf arc de triomphe & spa part 2

View more presentations from nenesse87.