What consumers want most from a hotel in 2011?

This article is about "what consumers want most from a hotel in 2011? ". It is very interesting, especially for us and hoteliers to read this article in order to understand what a customer waits when he comes in a hotel.

Today, it is more and more important for hoteliers to know how they can attract more and more customers. This thing is very difficult because every year the trends, the customers' expectations change; so a hotelier must to be attractive all the time.

Thanks to an Orbitz survey based on customers' behavior, expectations...we have a clear and accurate idea for 2011 of what attract customers, and thus, which they will make choose such hotel rather than another. According to this research, we finally know the services and amenities which can help to attract customers ; such as :

• Promotional offers and discounts => The clients want more for less ; so they are interested by packages, promotional offers which give them access to more services, amenities, activities and facilities for a lower cost.
  
• Swimming pool => According to this research, it is the favorite amenities for the customers.
  
• The Extras => Consumers are more and more interested and attracted by some facilities like SPA, fitness room, welcoming pets...

It is essential to understand that clients want more and more but, they want also to pay less and less. When we prepare our holidays, we often compare different hotels to see which of these offers the most services and amenities. Thus, between two hotels located in the same place, we will be more attracted by the hotel which includes some facilities, services, amenities in its prices (breakfast included, free access to the SPA, swimming pool, free wifi...).

So, I think it is very important for a hotelier to know and understand the essential expectations, their needs, in order to adapt the hotel and to do it more attractive.