Five Steps to maximize your hotel's social media results.

Today, I chose the article "Five steps to maximize your hotel's social media results" which is very interesting.

In our sector, like in many others, the use of social networks is very important. Indeed, even if all the hotels cannot have the same presence online, it is essential for each hotel to be present at least on two social networks such as Facebook and Twitter.

In order to maximize the results, this article explains us that there are five principal steps to follow:

1. Put your on-staff experts to work => It is important to proposes at your fans and followers interesting and enriching posts, posts of quality. For that, it will be write by a person who is an expert on the topic. For example, if you want to write a post on the best restaurants around your hotel, your concierge will be the most expert on this topic.
2. More Social media online offers => It can be a specific rate code that you give only to your fans and followers on the social networks. With this step we can show at your fans and followers their importance for you.
3. Someone to really take a big part Foursquare / Facebook place leap => It is like an influencer, and you recompense this fan in order to encourage him to be a good influencer for your hotel.
4. Cross Promotion
5. Fewer minutias => It is primordial to write an interesting post. It cas be to present a futur event, it can be on your actuality, on your community...

Today, you cannot ignore social media in your marketing strategy. It is a new way to communicate with your community, and people search that when they search a hotel. Indeed, they want a hotel in which staff communicate with visitors, customers; a hotel in which the social, the communication take an important place. You can prove this only if you are present on social networks.


So, have an active presence on social networks, by writing interesting and diversified posts, answering all the questions of your fans and followers as often as     you can, talking in a friendly way...and you will   maximize your hotel's social media results!!