This article and her comment are very interesting. I am agree with Deborah. Today, customers have a place more and more important in the strategy of a website like Expedia. In addition, this article shows the importance that social media have today in a marketing strategy. In this sense, with this type of tool we can attract more and more customers.
I think that Expedia had a good idea with this contest on Facebook, it is a very good marketing strategy, but also, a very good communication strategy.
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