I totally agree with Lea! Today, companies need to be present on social media and on mobile. Indeed, mobile and social media have an important place in business and leisure travellers searches, so, if a company wants to be competitive , it needs to have a mobile strategy and a social media strategy in its marketing strategy!
Mobile is a new distribution, a new way to organize our travels, and we are more and more to use it to plan our trips.
So, with all the possibilities that a hotel has on the mobile market (mobile web site, mobile apps, mobile advertising...) it is essential and primordial to integrate a Mobile strategy in its overall strategy!
Link to her comment.
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