I found this article and Nodira's comment very interesting and true. Everyday, we recieve many newletters, sometimes very longs, and most of the time we do not take the time to read and, we delete directly these newsletters.
It is essential that companies follow some tips to send an attractive newsletter that client want to read.
For me, a good newsletter need to have a good name (4 or 5 key words that can attract more and more clients). Indeed, the name you choose for your newsletter is very important and literally makes your newsletter's success. It can draw people to open and read it, or, contrarly, to delete it.
So, newsletter can be a very good way to circulate information if it is sufficiently attractive and interesting in order to be read by clients.
Link to Nodira's comment
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