How can a hotel use Klout scores to improve customer communications?

Klout scores is online software which permits to measure your influence online regarding to some factors (it is not only the number of fans, followers that you reach...). The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. 

The use of Klout scores permits: 

•   To find and reach your social influencers, to communicate with them.
• To use your influencers in order to communicate a positive image of your hotel at their communities : potential guests,...
•   To observe and know better your guest’s reactions : more feedbacks, your image according to your fans, followers or influencers...
• To know better the preferences of your influencers : with that, you can offer them advantages in order to encourage your influencers to communicate positively about your hotel.
• To establish loyalty programs and rewards : a hotel can use Klout Scores, to know who are its influencers, and, can proposed some advantages like free wifi, free breakfast, free upgrades...everything that can permits to communicate better with your influencers and, so with their communities.
• To reach different types of targets, communities : Klout scores measures your influence on different social networks, where you are present, so, you can know who are all your influencers, and you can communicate better with different targets and communities.