How Travelers consume hotel visuals?

In the hospitality, internet has a place more and more important in the marketing strategy of a hotel, because, it has a place more and more important in the decision process of the customers. In this sense, before to choose definitively the hotel,  most of the time, clients visit the website of the hotel, its social networks...

As this article explains, VFM Leonardo shared some statistics about consumer behavior in term of hotel visual content viewing across their social network. With these statistics, the owner of the largest media syndication network for the travel industry, gives five reasons to show why travel shoppers want to see hotel visuals.

1. Million of travel shoppers view hotel media online each month.
2. Travel shoppers view hotel visuals on a variety of sites (TripAdvisor, Travelocity...)
3. Number of hotel media views continues to rise year over year.
4. Travel consumers are sharing hotel visuals with their networks.
5. More hotel marketers are syndicating rich media and getting results.

Consumers want to experience hotels through rich visual content (videos, photos, pictures,...).



I think that when we search a hotel, and we go on internet to find the perfect hotel for our travel, we want the same thing : a hotel with a rich and good visual content ; a clear and attractive website with photos and videos; clear and attractive social networks with photos and videos but also with comments and reviews of fans and followers of the hotel ; a presence on websites like TripAdvisor...

For me, a good and rich visual content is a clear and attractive webiste, with imformation, but also with photos and videos of the hotel, in order to give a real image of the hotel at the viewer. It is also a hotel present on social media and it is easy to find its facebook page for example. And, a hotel with a rich visual content is also, for me, a hotel present on some reviews websites like TripAdvisor and Travelocity.

Personally,  when I need to choose a hotel, the two first things that it is important for me are : photos and videos of the hotel on the hotel website ; reviews and comments of persons who know this hotel on TripAdvisor and sometimes of the social networks of the hotel.

And you, How do you consume hotel visuals? Do you sensitive to the hotel visuals in your decision process?