This article is interesting and is about the new evolution of Google’s Social Search. Indeed, Google launched recently “Plus one” button, which is similarly to Facebook’s “Lke” button and, to Twitter’s “Tweet this” button. The “Plus one” button allows users to share their search results and adverts with people in their Gmail and Google Talk Chat List, people in their “My contacts” group in Google contacts, and, people they follow in Google Reader and Google Buzz. In this sense, now, some Google search users can see a +1 button next to search listings.
As the principle of this button is similar to which for Facebook’s “Like” button, there is a big difference between these two things. In this sense, Google owns paid search advertising, and, this “Plus one” annotation has the potential to provide a boost to AdWords campaigns, which is very important.
I think this new evolution in Google Social Search is very interesting and it can be very successful!! Why? Because for me, if you’re searching, it’s nice to see if there are any answers that are recommended by your friends. It is the same principle that for the other social networks, or reviews sites, we are more interesting and convinced if our friends recommend or not this hotel, this restaurant or another thing. As we know the person who clicked on the “+1” button, and made a recommendation, we would be easier influenced by that.
To conclude, I can say that for me this new tool available on Google Search is useful, and it is a proof of the important and of the huge evolution of the social media, the social networks! With this button “Plus one”, we have the question of influencers... In this sense, as I said below, more your friends recommend something like a restaurant for example, more you will influenced to go on this restaurant! And, inversely, your + 1’s can help your friends, your contacts, and others on the web find the best stuff when they search, it can influenced them.
And you, what do you think about this new evolution on the Google’s world? Could you influence easier in your research? For you, is it a real rivalry to Facebook’s Like Button?
I think that this "Plus One" button is a very clever strategy from Google to compete with Facebook but in an indirect way, just by copying one of its most convenient tool: the social adviser. It is obviously the first move from Google to set up its own social media platform. However, I think that the fact you need to create a Google Profile firstly to use the API is not the best strategy. Users already have many accounts on different SM and concerning Google, most of them have the normal Google Account with Gmail and so on. Why not allowing users to use this +1 from this account?
RépondreSupprimerOn the one hand, I believe it will be a great tool both for business and customers. It will help people to go directly to the most relevant sites while allowing businesses to monitor their scores and adapt their strategy accordingly. It will even probably have an impact on the organic search results and SEM later on.
On the other hand, we can expect businesses to cheat with that tool influencing the scores as for the "like" on FB. For instance, offering greater discounts for liking the company's products. The other disadvantage is that there is only the "Plus One" option. What about the "Minus One" option when you dislike a website? Isn't it something you would like to share as well with your friends? I also believe that just "+1ing" without explaining why is a bit limited but it is the case with all the buttons of that kind...
A last point is that will all these buttons "Like", "Retweet", "Buzz" and so on, somebody should think of an aggregator button!