I totally agree with Aude. I think it is a very good and interesting idea to develop comprehensive online booking in Chinese. As she said, China will be, in few years, the largest tourism market of the world, so it is essential to facilitate the reservation process for Chinese customers.
Starwood has understood that and, as you said it is a plus to have a booking on hotel website in Chinese in regard to the others groups of hotels.
To conclude, I think it is a very good thing because, when a Chinese customer does not speak English, it can have many difficulties to make a reservation online. Indeed, if you want to book a hotel in China, and the booking on the hotel website is only available in Chinese, I think you would have many difficulties to understand how to book a room online!! It is the same thing for Chinese customers when they do not talk and understand English. Then, as it is a huge market, for me, it is essential to propose on your hotel website the possibility to book in Chinese!!
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